| Products | Crossroads | Fluency | Awareness |
| You |
Your e-Community |
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| A. Do you receive information from your e-community? (Twitter, Facebook, newsletters, emails, pamphlets, advertising,letters) |
5. Always 4. Often 3. Sometimes 2. Seldom 1. Never |
5. Always 4. Often 3. Sometimes 2. Seldom 1. Never |
A. Does your e-community provide information? (Twitter, Facebook, newsletters, emails, pamphlets, advertising,letters) |
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B. Do you evaluate any information you do receive? |
5. Always 4. Often 3. Sometimes 2. Seldom 1. Never |
5. Always 4. Often 3. Sometimes 2. Seldom 1. Never |
B. Does your e-community provide evaluations of any information it sends? |
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C. Do you believe you truly belong to that e-community? |
5. Always 4. Often 3. Sometimes 2. Seldom 1. Never |
5. Always 4. Often 3. Sometimes 2. Seldom 1. Never |
C. Does your e-community provide a sense of certainty that you belong to that e-community? |
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D. Do you feel emotionally close to your e-community? |
5. Always 4. Often 3. Sometimes 2. Seldom 1. Never |
5. Always 4. Often 3. Sometimes 2. Seldom 1. Never |
D. Does your e-community provide opportunities that would make you feel emotionally close to that community? |
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E. Do you involve yourself with e-community activities? |
5. Always 4. Often 3. Sometimes 2. Seldom 1. Never |
5. Always 4. Often 3. Sometimes 2. Seldom 1. Never |
E. Does your e-community provide opportunities for you to engage in community activities? |
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Step 1 With each question, compare your response in the 'You' column with your response in the 'Your e-Community' column. Your Answer 'You' column higher than the 'Your e-Community' column? You and your e-community are not in balance in that area. You are more involved and active than your e-community provides for. 'You' column equal to the 'Your e-Community' column? You and your e-community are probably in balance in that area. You are involved at about the same level that your e-community expects and provides for. 'You' column lower than the 'Your e-Community' column? You and your e-community are not in balance in that area. You are less involved and active than your e-community provides for. Step 2 Add up all the numbers you ticked in each column. Your Answer Total of the 'You' column is lower than the total of the 'Your e-Community' column? You are less engaged with your e-community than you could be. Totals in both columns are equal (or close to it)? You and your e-community are engaged in a reasonably balanced manner. Total of the 'You' column is higher than the total of the 'Your e-Community' column? Your e-community is less engaged with you than it could be. Remember Treat this way of understanding you and your e-community with great care. Your assessments of your e-community and of yourself could be inaccurate. Please be aware that any judgment you make is entirely your responsibility. Always act respectfully and responsibly with everyone, including the e-community with which you associate. |
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