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Business Test

Check how much your business aligns with your customers.

Place a tick next to the answer to a 'Your Business' question and another tick next to your answer to a 'Your Customer' question.


Your Business     Your Customer 
A. Does your business provide information in the form that your customer prefers?
(pamphlets, videos, advertisements, newsletters, websites, emails, face-to-face)    		 5.  Always      
4.  Often
3.  Sometimes
2.  Seldom
1.  Never 		 5.  Always      
4.  Often
3.  Sometimes
2.  Seldom
1.  Never 
 A. Does your customer use the information that your business provides?
(pamphlets, videos, advertisements, newsletters, websites, emails, face-to-face)  

B. Does your business provide evaluations of the information you give to your customers?

 5.  Always      
4.  Often
3.  Sometimes
2.  Seldom
1.  Never 		 5.  Always      
4.  Often
3.  Sometimes
2.  Seldom
1.  Never 
 B. Does your customer evaluate the information they receive from your business?

C. Does your business provide a sense of certainty that it has a good reputation?

 5.  Always      
4.  Often
3.  Sometimes
2.  Seldom
1.  Never 		 5.  Always      
4.  Often
3.  Sometimes
2.  Seldom
1.  Never 
 C. Does your customer develop a sense of certainty that your business has a good reputation?

D. Does your business deal with the customer in a manner that makes them feel satisfied?

 5.  Always      
4.  Often
3.  Sometimes
2.  Seldom
1.  Never 		 5.  Always      
4.  Often
3.  Sometimes
2.  Seldom
1.  Never 
 D. Does your customer feel emotionally satisfied when they deal with your business?

E. Does your business try to interact with its customer after a transaction?

 5.  Always      
4.  Often
3.  Sometimes
2.  Seldom
1.  Never 		 5.  Always      
4.  Often
3.  Sometimes
2.  Seldom
1.  Never 
 E. Does your customer try to interact with your business after a transaction?


  Step 1

With each question, compare your response in the 'Your Business column with your response in the 'Your Customer' column.

Your Answer

'Your Business' column higher than the 'Your Customer' column?

Your business and your customer are not in balance in that area. Your business is doing more than your customer wants or is doing things that your customer does not find appropriate.

'Your Business' column equal to the 'Your Customer' column?

Your business and your customer are probably in balance in that area. What your business provides or does is about right for your customer.

'Your Business' column lower than the 'Your Customer' column?

Your business and your customer are not in balance in that area. Your business is providing less than your customer expects and needs or is providing an experience that is inappropriate.

Step 2

Add up all the numbers you ticked in each column.

Your Answer

Total of the 'Your Business' column is lower than the total of the 'Your Customer' column?

Your business is less effective with your customer  than you could be.

Totals of both columns are equal
(or close to it)?

Your business is effective with its customer.

Total of the 'Your Business' column is higher than the 'Your Customer' column?

Your business is possibly doing too much for its customer or is providing an inappropriate experience for them. Providing more than a customer expects is often a good thing. But, too much of that and you are wasting resources for too few outcomes.

Remember

Treat this way of understanding you and your business with great care. Your assessments of your business and of yourself could be inaccurate. Please be aware that any judgment you make is entirely your responsibility. Always act respectfully and responsibly with everyone, including people who are your customers and with your business.

   
 
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